Tinder is rolling out blind dates in New York City to help women navigate dating, the company announced Monday.
The app is rolling it out starting on April 1, 2020, and will be in select cities from April 15-23, 2020.
Tinder said it has seen a massive increase in the number of women who use its service, which includes a date with the person you’re dating, but also a group date.
Women can choose to have their dates blind in their profile, meaning that they can only see their date, and only know their date’s name and photo, if they ask them to send a photo of themselves with them.
This will help women understand their date and make them more comfortable when meeting them.
Tiffany Lee, senior vice president of marketing and communications at Tinder, said in a statement that women are often the ones that make the decisions about when they want to meet someone.
Tinder is working to expand its dating platform to more women.
“With more women embracing the idea of dating blind, we know that it’s important to build a better, more seamless experience for women to meet their best matches,” she said.
“We’re introducing a new feature for blind dates that will allow them to be able to easily share their dating history, location, and even their personal photos and videos with their date.
The blind date can be as simple as asking the blind date to share a photo with them, or they can ask to have a photo taken with them.”
The feature is currently available only in New Jersey, Florida, California, Illinois, and Maine, but the company said more cities will be added in the coming weeks.
Tucker said it’s also launching blind dates for women in more cities, including Seattle, Portland, San Francisco, and Washington, D.C.
The feature, Tinder’s first in the U.S., is only available in New England.
Tinder has more than 1.5 million active users in New Hampshire, Massachusetts, New York, and the Northeast.
The company is also rolling out its service in Washington, Oregon, and California.